Asia's retail culture varies from country to country and even city to city. Some markets are mature with experienced shoppers and extensive access to international retail brands. Others have 1st generation consumers with limited international brand access.

Mainland Chinese consumers are a presence felt throughout the region. By 2012, China is forecast to be the world's largest and youngest middle class consumer market*, and these consumers regularly travel to regional shopping destinations like Hong Kong, Japan and Korea^.

retail ASIA understands these markets and can help you identify the right markets and the right retail channels (physical, e-commerce and mobile) for your brand.

* McKinsey Consulting 2007: "From Made In China to Sold In China"
^ KPMG tns: 2008 consumer markets report "China's Luxury Consumers: Moving up the curve